We’re excited to introduce Dynamic Bidding (Down Only), a new feature designed to help you stay competitive while protecting your budget.
As a seller on a pay-per-click model, every bid counts. Previously, your bid stayed the same for every auction, regardless of how competitive the bid is. Now, you can set your maximum bid with confidence, knowing our system is working behind the scenes to save you money whenever possible.
How does it work?
It’s simple. You decide the maximum bid you’re willing to pay for a click, and our system takes it from there. If we detect a moment where competition is low, the system automatically lowers your bid. This ensures you aren't overpaying for lower-value clicks, stretching your daily budget further so it lasts throughout the day. Available as of now for Auto Targeting campaigns only.
How to get started?
Ready to optimize your Product Ads? You don't need to be an advertising expert to see the benefits. By switching to Dynamic Bidding, you can focus on growing your business while we handle the heavy lifting of price adjustments. Just follow these simple steps to enable it:
Step 1: Head over to Ads Manager and click on Create Campaign, then choose Product Ads. You can also apply this to any of your existing Auto Targeting - Product Ads campaigns by clicking "Edit."
Step 2: Under the Bidding section, select the Dynamic Bidding (Down Only) option. This tells the system to never exceed your cap but to look for savings whenever possible.
Step 3: Enter the maximum amount you are willing to pay for a click. This is your safety net—we will only go lower than this number, never higher.
Head over to your advertising dashboard today to test this feature and start getting more value out of every click!