Individual product targeting allows you to place your ads directly on specific Product Detail Pages (PDPs).
Note: Individual Product Targeting is currently available only for Product Ads.
Why Use Individual Product Targeting
With this targeting method, you can:
Capture high-intent customers already considering similar products
Track the performance of each targeted SKU
How it Works
When you target an individual product, your ad appears across the product detail page of that SKU
Your ads apply to all offer codes associated with that SKU across all partners selling the product, ensuring your campaign captures demand wherever customers shop
How to Use Individual Product Targeting
In the targeting section of the campaign creation process:
Select Manual Targeting. Then, click on Products & Categories
2. Enter the SKU name or code of the product that you want to target in the search
bar
💡Tips
If you do not know the SKU code of the product that you want to target:
Search for the product on noon.com
2. Click on the Product Listing to land on its PDP
3. Copy the SKU code from the URL
4. Paste it into the Search Bar in Ad Manager
3. Click on the plus icon + to select the product you want to target
Note: To verify that you’re targeting the intended SKU, click on its link in Ad Manager.
This will open its PDP on noon.com
This will open its PDP on noon.com
4. Edit the Bid of the Targeted Product if needed
💡Tip: Bid within the suggested bid range for optimal ad performance.
Where Will Your Ads Appear?
When targeting individual products, ads can appear across the selected product’s detail page placements, including:
Top of PDP
Products Related to This
How To Track The Performance of Individual Product Targets
Click on the name of the campaign that you want to track its performance
2. Navigate to the Targets Tab to view the performance of individual product targets as indicated by the Product Name
💡Tip: The Customer Queries Tab shows the PDPs customers click on and see your ads.
Note: Data in the performance page appears as per the filtered date range.
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