Step 2: Choose your Campaign Ad Type

In the Main Campaigns dashboard, click the Create Campaign button at the top right of the screen. You'll be prompted to choose your  Campaign Ad Type; select Product Ads.

Step 3: General Information

Here, you’ll provide the essential details for your campaign

1. Campaign Name: Enter a unique name for your campaign in the provided field for easier identification
   
2. Start Date: Choose the start date for your campaign. This will be the 'Go live' date of your campaign, and you can select future dates as well
   
3. End Date: Select an end date for your campaign. For maximum benefit, we recommend having no end date which is selected by default to allow your campaign to run continuously
   
4. Maximum Budget: Set the maximum amount you're willing to spend based on the selected frequency which is set to daily by default
   

Step 4: Product Selection

Choose which products you want to advertise:

• Select SKUs: Choose products individually from your list, or bulk upload up to 20 SKUs

For better results, group similar products (e.g., smart TVs or power banks) in separate campaigns.

Step 5: Targeting Methods

Now, select between two targeting methods.

Auto Targeting (Recommended for new advertisers)

Your ads will automatically match with the most relevant categories and keywords. 

1. Enter the bid amount (Maximum amount you're willing to pay per click)

Manual Targeting

It provides you with greater control by allowing you to select specific targets  (keywords or categories) for which you want your advertised products to appear. This enables you to set a different bid amount for each selected target.

1. Keyword Targeting:
1. Choose keywords from our recommended tab. Alternatively, you can enter keywords you want to target for the campaign
2. Category Targeting:
1. Select relevant product categories and subcategories for which you want your advertised products to appear when customers browse them 

We provide a recommended bid range and suggest you bid the same. Consider bidding higher if the target is a priority.

Step 6: Placement Bidding (Optional)

In this step, you can enter the percentage that will increase your bids across all targeted keywords to acquire the top of search placement. For example, a  100% adjustment turns a 1 AED bid into 2 AED for top search placement. We recommend starting with a 100% bid adjustment and adjusting the percentage based on campaign performance.