Notes

* We provide Clicks, CTR, Revenue, ROAS, and Spends at both the account/country level and the individual campaign level for all self-serve ad solutions at the top main campaign dashboard. For individual Product Ads and Brand Ads campaigns, the metrics are also available across products/SKUs, keywords, and categories for individual campaigns. Additionally, for Product Ads only, the metrics are further segmented by placements, including Top of Search, Rest of Search, Product Page, and Category Page. Performance metrics data for individual campaigns is available in the total campaign table on the main dashboard and in the  specific campaign dashboard of each campaign 

**PPV is provided only at an individual campaign level, in the campaign report.

*** NTB Sales and NTB Revenue are available only in the campaign report of brand ads. Customers are considered new-to-brand If they haven’t purchased from the brand in the last  12 months.  noon ads determines if a purchase is new to your brand by reviewing the last 365 days of shoppers' purchase history. If shoppers haven’t purchased from your brand within the previous year the order is considered new-to-brand. Purchase history is based on all shopping activity within a given brand on noon and isn’t limited to attributed purchases.

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