Setting appropriate bids is crucial for running successful ad campaigns on noon. This article explains the bid-setting process.
Auction Model
noon ads uses a first-price auction model, meaning advertisers pay the exact bid amount they set when they win the auction. Higher bids improve competitiveness in the auction, increasing the chances of securing premium placements/targets and achieving higher visibility.
Bidding Strategies
Select your bidding strategy to manage how much you spend per click. You can choose between two dynamic bidding options to adjust your bids automatically in-real time based on competition
Dynamic Bid (Up & Down): Increases your bid by up to 2x during high competition periods and reduces it during low competition ones (Available only for Auto Targeting)
Dynamic Bid (Down Only): Decreases your bid during low competition periods to utilize your budget more efficiently
You can also choose fixed bidding to bid a specific value for every click without real-time adjustments
Note: contact [email protected] if you do not have one of these options available
Product Ads and Brand Ads Bidding
In the context of Product Ads and Brand Ads, a bid represents the amount that you will be charged for a click on your ad. Both ad solutions operate on a cost-per-click (CPC) model, meaning you are only charged the bid amount when a user clicks on your ad.
The way bids are applied differs depending on the targeting method of the campaign:
Auto Targeting
In auto targeting campaigns, a single default bid is applied across multiple relevant keywords and categories, with noon’s system automatically selecting targets based on customer behavior. This simplifies campaign setup, requiring minimal manual input while ensuring broad reach. To set a bid, enter your Bid Amount in the designated field—this is the amount which you will be charged when a user clicks on your ad. The bid you set will automatically apply to all matched keywords and categories, optimizing placements without manual intervention.
Example: When advertising running shoes, if you set a 2 AED bid, noon’s algorithm applies this bid to various relevant searches like “running shoes,” “sports sneakers,” and “athletic footwear,” ensuring visibility across different but related search terms.
You can also click Default Bid By Placements to input a separate bid for Keywords and Categories
Note: Contact [email protected] if you do not have this feature enabled.
Manual Targeting
Manual targeting allows you to set different bids for each keyword or category, giving you greater control over spend and campaign performance. By customizing bids, you can prioritize high-converting keywords while managing costs for lower-performing ones.
Example: You might bid 3 AED for the keyword “running shoes” because it’s highly relevant, 1.5 AED for “sports sneakers” because it’s less relevant, and 2 AED for “athletic footwear” as a mid-range bid.
For each target, you can view the recommended bid, which is updated daily based on past bidding activity and helps guide optimal bid placement. In addition, you can also see the monthly search volume for keywords, which indicates how frequently a term is searched each month. Recommended bids are set at the 70th percentile of winning bids, with a bid range spanning from the median bid (lower limit) to the 90th percentile bid (upper limit).
Bid Types
When setting bids, you can choose from three options to apply across all your selected targets:
Recommended Bid: Applies the recommended bid
Max Recommended Bid: Applies the maximum recommended bid
Custom Bid: Applies a set bid amount
Setting Bids for Individual Targets
To set a bid for an individual target, locate the target, review the recommended bid and monthly search volume, and choose between a recommended, max recommended or custom bid.
Bulk Bid Setting
You can apply bids in bulk by selecting multiple keywords or categories using the checkboxes next to each target or selecting all targets by clicking on Select All. Once you have selected your targets, click Apply Bids to Targets and choose from the same bid options: recommended, aggressive or custom.
Undoing Selections
If you need to modify your selections, click “Undo Select All” to deselect all selected keywords or categories. You can also remove all selected targets by clicking Remove Selected or remove specific targets by clicking on the trash bin icon next to each target.
Placement Bidding
Placement bidding allows you to increase your bids for top-of-search placements by a specified percentage, providing an opportunity to compete more aggressively for premium visibility.
Example: if your bid is set to 1 and you apply a 100% increase for top-of-search, your effective bid for that placement will become 2.
These adjustments only apply when your ad appears in the top placement, otherwise, the original bid applies. Top-of-search placements can unlock significant performance benefits, including doubling your click-through rate (CTR), boosting sales by 20%, and achieving 30% more visibility.
To set placement bids, enter the desired percentage in the input box provided in the Top of Search Placement Bidding section
Note
This setting is optional and only available for Product Ads
Bids can be adjusted by up to 900% for top placements bids, ensuring that your ad secures the top position across targeted keywords
Bidding Tips
Manual Targeting Type | Keyword Match Type / Category Type | Bidding Recommendation |
Keyword Targeting | Exact Match | Bid higher or in line with recommended bids to secure high-conversion keywords. |
| Phrase Match | Bid in line with recommended to maintain balanced performance and broad reach. |
Category Targeting | Primary Category | Bid in line with suggested bids to ensure competitive positioning. |
| Sub-Categories | Bid higher or in line with recommended bids to capture niche audiences effectively. |
💡Tip: Start with moderate top-of-search bid adjustments such as 100%, and update it based on campaign performance.
Display Ads Bidding
For Display Ads, bidding operates on a cost-per-thousand-impressions (CPM) model instead of CPC. In this model, you set the maximum CPM bid, which is the highest amount you’re willing to pay for every 1,000 ad impressions.
Example: if you set a maximum CPM bid of AED 5, it means you are willing to pay up to 5AED for every 1,000 ad impressions. If your ad receives 2,000 impressions, the total cost would be (2,000 ÷ 1,000) × 5 AED = 10 AED.
This bidding model ensures that you pay based on the number of times your ad is displayed rather than clicks, making it effective for brand awareness and visibility campaigns.
A well-structured bidding approach sets the foundation for successful campaigns by balancing visibility and cost efficiency. By selecting the right bid type and leveraging placement bidding, you can ensure your ads are positioned competitively to maximize visibility and performance.
Test Your Knowledge
Which Bidding Strategy allows your bid to increase or decrease based on competition?
Which Bidding Strategy allows your bid to increase or decrease based on competition?
Dynamic Bidding (Up and Down)
What is the recommended bidding strategy for exact match keyword?
What is the recommended bidding strategy for exact match keyword?
To Bid higher or in line with recommended bids to secure high-conversion keywords.
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