Auto Targeting campaigns are the easiest way to advertise on noon. They help you find which Targets (Keywords and Categories) shoppers use to find your products. This article outlines the steps involved in optimizing these campaigns.

You can monitor the performance of your campaign from the Campaigns Overview Page and its Performance Page.

To check the performance of the campaign (Views, Clicks, CTR, ATC, Orders) daily, head to the Total Campaigns table on the Campaigns Overview page.

💡Tip

Clicking on the metrics in the Total Campaigns table allows you to sort them in ascending or descending order according to the selected metric.

To monitor a campaign’s performance, click on its name from the Performance Page.

You can see the overall performance (Views, Clicks, CTR, Spends, Revenue, ROAS, and Orders) of the campaign, its performance across time. You can also see its performance per Product/Stock Keeping Unit (SKU), Placement, Target, and Customer Query. When you click on the campaign name, you will land on the Products tab.

💡Tip: Clicking on the metrics in any tab on the performance page allows you to sort them in ascending or descending order according to the clicked metric.

In addition to checking the performance of each SKU in the campaign, clicking on the plus icon allows you to see the performance of the SKU per target.

Note: For Auto Campaigns, the Targets are “auto category” and “auto keyword,” which refer to all targeted categories and keywords for that SKU, respectively.

The “Placements” tab is next to the “Products” tab; simply click on it to access.

It allows you to see the performance of the campaign per placement (Top Of Search, Rest of Search, Product Page, and Rest of Search).

💡 Tip: Set top-of-search placement to 100% before launching the campaign, then adjust it based on campaign performance.

The “Targets” tab is next to the “Placements” tab, simply click on it to access.

It allows you to check the performance of each Target in the campaign.

Clicking on the plus icon allows you to see the performance of the Target per SKU.

The “Customer Queries" tab is next to the “Targets” tab, simply click on it to access.

It allows you to check the performance of your ad per Customer Query (actual search term typed or category browsed) that led customers to see your ad.

Clicking on the numbers at the bottom allows you to scroll through pages of Customer Queries.

Download the “Campaign Report” and the “Detailed Target Performance” Report after running your campaign to analyze your campaign.

Check which keywords and categories generated views, clicks, revenue and ROAS.

💡Tip: Sort your targets in descending order by your desired performance metric (ROAS, Sales, Views) for easier identification.

When: If there are targets in the campaign that have a good ROAS ( > 5).

Click on the pencil icon near the bid amount in the bid column on the Targeting Tab; enter a higher amount in the editable field; and finally, click on “Update”.

💡Tip: Increase your bids gradually up to 10 AED/SAR or 100 EGP after 3 days of running your campaign.

When: If you see a high performance (Sales, ROAS) on Top of Search.

Click on the pencil icon near the bid amount in the bid column on the Placements Tab; enter a higher amount in the editable field; and finally, click on “Update”.

Learn more about bidding.

When: If a target generates high clicks/spends but no sales, or when they are irrelevant to the product that you are advertising.

Click on the “Edit Campaign” button in the top right corner of the Performance Page.

In the Campaign Edit page, click on the “Negative Targeting” step.

Add your chosen negative keywords in a comma-separated list in the input field; click on “Add Keywords”; and finally, click on “Save & Next”.

If a SKU has 0 sales despite high bids and clicks after 7–14 days, advertise better-performing SKUs.

Toggle it off in the Active Column of the Products Tab of the Performance Page.

In the Campaign Edit page, click on the “Product Selection” step.

Select SKUs to advertise from the list or search for the SKUs you want to advertise then click on “Save & Next”.

You can also bulk upload SKUs by uploading a file or copy-pasting SKUs, then clicking on “Save & Next”.

Learn more about how to select SKUs to advertise.

If the campaign has been running for less than 7 days, the data is too limited to decide.

💡Tip: Avoid pausing the campaign for consistent results.

Do a general search on noon to check the prices of other SKUs.

Example: Search for “wallet” if you’re advertising a kind of wallet.

💡 Tip: Optimize your Product Detail Page to improve your chances of getting more Add to Carts.