This guide helps you optimize your manual targeting campaign based on insights gained from your running auto targeting campaign.

Download the “Campaign Overview Report” and the “Customer Queries Report” to identify high-performing targets.

Check which keywords and categories generated Views, Clicks, Orders, ATC, Revenue, ROAS, and ATC.

Apply the recommended bid for the target by clicking on the “Apply” button in the recommended bid column on the Targets Tab

You can also set recommended bids for targets in bulk by selecting the targets you want to adjust the bids for then clicking on “Apply”.

Click on the pencil icon near the bid in the bid column, input a higher amount, then click on "Update".

You can also bulk change bids for targets by selecting the targets, then clicking on change bids, selecting the option from the drop-down ( Increase bid by %, increase bid by amount, or set bid to ), and then clicking on "Update"

When: If you see a high performance (Sales, ROAS) on Top of Search.

Click on the pencil icon near the bid amount in the bid column on the Placements Tab; enter a higher amount in the editable field; and finally, click on “Update”.

Learn more about bidding.

Toggle them off in the Targeting Tab of the performance page of the campaign.

When: Keywords generate high clicks/spend but no sales, or are irrelevant.

Click on “Campaign Edit”.

Click on “Negative Targeting”.

Add the negative Keywords in a comma-separated list; click “Add Keywords” and finally, click on “Save & Next”.

When: If an SKU has 0 sales despite high bids and clicks after 7–14 days

Toggle it off in the Active Column of the Products Tab of the Performance Page.

In the Campaign Edit page, click on “Product Selection”.

Select SKUs to advertise from the list or search for the SKUs you want to advertise, then click on “Save & Next”.

You can also bulk upload SKUs by uploading a file or copy-pasting SKUs, then clicking on “Save & Next”.

Learn more about how to select SKUs to advertise.

When: The campaign has been running for less than 7 days and there is enough data available.