This guides you through the process of optimizing your manual targeting campaign based on the insights learned from your running auto targeting campaign.

Download the “Campaign Report” and the “Detailed Target Performance” Report to identify high-performing targets.

Check which keywords and categories generated views, clicks, revenue and ROAS.

Apply the recommended bid for the target by clicking on the “Apply” button in the recommended bid column on the Targets Tab

You can also set recommended bids for targets in bulk by selecting the targets you want to adjust the bids for then clicking on “Apply”.

Click on the pencil icon near the bid in the bid column, input a higher amount, then click on update.

You can also bulk change bids for targets by selecting the targets, then clicking on change bids, selecting the option from the drop-down ( Increase bid by %, increase bid by amount, or set bid to ), and then clicking on update

When: If you see a high performance (Sales, ROAS) on Top of Search.

Click on the pencil icon near the bid amount in the bid column on the Placements Tab; enter a higher amount in the editable field; and finally, click on “Update”.

Learn more about bidding.

Toggle them off in the “Targeting” tab of the performance page of the campaign.

When: Keywords generate high clicks/spend but no sales, or are irrelevant.

Click on “Campaign Edit”.

Select “Negative Targeting”.

Add the negative Keywords in a comma-separated list; click “Add Keywords” and finally, click “Save & Next”.

If a SKU has 0 sales despite high bids and clicks after 7–14 days, advertise better-performing SKUs.

Toggle it off in the Active Column of the Products Tab of the Performance Page.

In the Campaign Edit page, click on the “Product Selection”.

Select SKUs to advertise from the list or search for the SKUs you want to advertise, then click on “Save & Next”.

You can also bulk upload SKUs by uploading a file or copy-pasting SKUs, then clicking on “Save & Next”.

Learn more about how to select SKUs to advertise.

When: The campaign has been running for less than 7 days and there is enough data available.