Setting appropriate bids is crucial for running successful ad campaigns on noon. This article explains the bid-setting process.

noon ads uses a first-price auction model, meaning advertisers pay the exact bid amount they set when they win the auction. Higher bids improve competitiveness in the auction, increasing the chances of securing premium placements/targets and achieving higher visibility.

In the context of Product Ads and Brand Ads, a bid represents the maximum amount you’re willing to pay for a click on your ad. Both ad solutions operate on a cost-per-click (CPC) model, meaning you are only charged the bid amount when a user clicks on your ad.

The way bids are applied differs depending on the targeting method of the campaign.

In auto targeting campaigns, a single default bid is applied across multiple relevant keywords and categories, with noon’s system automatically selecting targets based on customer behavior. This simplifies campaign setup, requiring minimal manual input while ensuring broad reach. To set a bid, enter your Maximum Bid in the designated field—this is the highest amount you're willing to pay per click. The bid you set will automatically apply to all matched keywords and categories, optimizing placements without manual intervention. For example, if you set a 2 AED bid, noon’s algorithm applies this bid to various relevant searches like “running shoes,” “sports sneakers,” and “athletic footwear,” ensuring visibility across different but related search terms. Once your bid is set, proceed with the campaign setup by clicking "Save & Next".

Manual targeting allows you to set different bids for each keyword or category, giving you greater control over spend and campaign performance. By customizing bids, you can prioritize high-converting keywords while managing costs for lower-performing ones. For example, when advertising running shoes, you might bid 3 AED for the keyword “running shoes” because it’s highly relevant, 1.5 AED for “sports sneakers” because it’s less relevant, and 2 AED for “athletic footwear” as a mid-range bid.

For each keyword and category, you can view the recommended bid, which is updated daily based on past bidding activity and helps guide optimal bid placement. In addition, you can also see the monthly search volume for keywords, which indicates how frequently a term is searched each month. Recommended bids are set at the 70th percentile of winning bids, with a bid range spanning from the median bid (lower limit) to the 90th percentile bid (upper limit).

When setting bids, you can choose from three options to apply across all your selected targets:

To set a bid for an individual keyword or category, locate the target, review the recommended bid and monthly search volume and choose between a recommended, aggressive or custom bid.

You can apply bids in bulk by selecting multiple keywords or categories using the checkboxes next to each target or selecting all targets by clicking on the “Select All Targets “ button. Once you have selected your targets, click “Apply Bids to Targets” and choose from the same bid options: recommended, aggressive or custom.

If you need to modify your selections, click “Undo Select All” to deselect all selected keywords or categories. You can also remove all selected targets by clicking on the "Remove All Selected" button or remove specific targets by clicking on the trash bin icon next to each target.

Placement bidding allows you to increase your bids for top-of-search placements by a specified percentage, providing an opportunity to compete more aggressively for premium visibility.

For instance, if your bid is set to 1 and you apply a 100% increase for top-of-search, your effective bid for that placement will become 2. These adjustments only apply when your ad appears in the top placement, otherwise, the original bid applies. Top-of-search placements can unlock significant performance benefits, including doubling your click-through rate (CTR), boosting sales by 20%, and achieving 30% more visibility.

To set placement bids, enter the desired percentage in the input box provided in the Placement Bidding section, and click “Save & Next” to confirm your settings.

💡Tip: Start with moderate top-of-search bid adjustments such as 100%, and update it based on campaign performance.

For Display Ads, bidding operates on a cost-per-thousand-impressions (CPM) model instead of CPC. In this model, you set the maximum CPM bid, which is the highest amount you’re willing to pay for every 1,000 ad impressions. For example, if you set a maximum CPM bid of AED 5, it means you are willing to pay up to AED 5 for every 1,000 ad impressions. If your ad receives 2,000 impressions, the total cost would be (2,000 ÷ 1,000) × AED 5 = AED 10. This bidding model ensures that you pay based on the number of times your ad is displayed rather than clicks, making it effective for brand awareness and visibility campaigns.

A well-structured bidding approach sets the foundation for successful campaigns by balancing visibility and cost efficiency. By selecting the right bid type and leveraging placement bidding, you can ensure your ads are positioned competitively to maximize visibility and performance.