Setting up a Brand Ads campaign in Ad Manager is a straightforward process. You can easily create and launch your first campaign by following these simple steps. Let’s dive in:
1. Access Ad Manager
Note: You need to be registered as a noon Partner to access Ad Manager.
To get started, log in to Seller Lab.
Once logged in, click on the side menu button.
Select Ads and Promotions.
Select Ad Manager.
2. Choose Your Campaign Ad Type
In the Main Campaigns Dashboard, click the Create Campaign button at the top right of the screen.
You'll be prompted to choose your Ad Type; select Brand Ads.
3. General Information
Here, you’ll provide the essential details for your campaign.
Campaign Name: Enter a unique name for your campaign in the provided field
Start Date: Choose the start date for your campaign. This will be the 'Go live' date of your campaign, and you can select future dates as well
End Date: Select an end date for your campaign. For maximum benefit, we recommend selecting no end data to allow your campaign to run continuously
Ad Format: Select either standard or video formats
Maximum Budget: Set the maximum amount you're willing to spend based on
the selected frequency which is set to daily by default.
4. Product Selection
Select the SKUs you want to advertise by clicking on the plus icon.
Notes:
You can select up to 5 products to advertise in a Brand Ads campaign
You can search by product name or SKU to find the products you want to advertise
💡Tip
Group similar products of the same type, category, and price points in separate campaigns (e.g TVs and Power Banks in separate campaigns)
Create more campaigns to advertise more SKU
5. Brand Details
In this section follow the following steps:
Add your brand’s English logo and optionally your Arabic logo.
Insert your brand name and a catchy headline both in English and Arabic.
insert the link to your brand’s storefront or any other custom landing page on noon.
Note: All details should abide by Brand Ads Creative Guidelines
If you have selected the standard ad format type, you have the option of adding a banner to showcase a lifestyle image or unique value proposition. If you have selected the video ad format, you have to upload a video relevant to your campaign. Both formats are subject to approval. If rejected, check the campaigns dashboard and make the necessary changes accordingly. For more details, contact [email protected].
6. Targeting Methods
Now, select between two targeting methods.
Auto Targeting
Your ads will automatically match with the most relevant categories and keywords.
💡Tip: Select this targeting type if you are a new advertiser.
Enter the bid amount (Maximum amount you're willing to pay per click).
Manual Targeting
It provides you with greater control by allowing you to select specific targets (keywords or categories) for which you want your advertised products to appear. This enables you to set a different bid amount for each selected target.
Keyword Targeting
Choose keywords from our recommended tab.
Alternatively, you can enter keywords you want to target for the campaign in a comma-separated list (e.g. Phone, Phone Case).
Category Targeting
Select relevant product categories and subcategories for which you want your advertised products to appear when customers browse them
💡Tip
Bid within the suggested bid range for each target
Bid higher than the suggested bid range if the target is a priority
7. Summary
If you are satisfied with the campaign, simply click on “ Save & Launch”, to activate your campaign or if you are unsure about anything related to the campaign or require more time before launching, you can save the campaign as a draft by clicking on “Save as Draft”
Note: the campaign will go through a quality control process first and will be live depending on approval.
Need more help? Email us at [email protected]m
Our dedicated support team will answer all your questions