Note: You must be a registered noon Partner to create self-serve ad campaigns using Ad Manager

Click on“Create Campaign” at the top right of the Campaigns Page.

Select “Brand Ads” then click on “ Select & Continue”.

You will be presented with a single page to set your campaign settings and launch it when done.

1. Brand & Seller Selection

Brand Selection

Select the brand that you want to advertise. If you do not have Brand Access, click on “Request Brand Access”.

Select the relevant category the brand belongs to and upload a proof of ownership via drag and drop, or select a file. Then, click on “Send Request”. Learn more.

Seller Selection

Select the Partner IDs of the sellers whose products you want to advertise in this campaign from the dropdown.

2. Product Selection

Click on “Filters” then “Brands” and “Sellers” and select the same selections that you did in the “Brand & Seller Selections” section, and then, click on “Apply All”.

Click on the “+” icon to the right of the SKUs you want to advertise.

The selected products will appear on the right.

💡Tips

Narrow down your selections by filtering for Sellers and Brands or using the search bar to find the SKU you’re looking for quickly.

Advertise products of the same category/subcategory/ type/ price range in the same campaign for optimal performance.

Notes:

A maximum of 5 products can be selected in one Brand Ads campaign, but only 3 can be advertised at a time. You can create more campaigns to advertise more products
Filter availability depends on the type of advertiser

3. Brand Details

Note: All details should abide by noon’s Creative Guidelines.

Fill in the Brand Details of your campaign:

Logo: Add your brand’s English logo and, optionally, your Arabic logo
Brand Name: Insert your brand name in both English and Arabic (If you do not have an Arabic brand name, enter your English one in both fields)
Headline: Enter a headline in both English and Arabic
Ad Format: Select the Ad format of your campaign from the dropdown (standard or video)
Brand Video or Lifestyle Image: If you have selected the video ad format, you have to upload a video relevant to your campaign. However, if you have selected the standard ad format type, you have the option of adding a banner to showcase a lifestyle image or a unique value proposition
Landing Page Link: insert the link to your brand’s storefront or any other custom landing page on noon

4. Targeting

Choose either Auto Targeting or Manual Targeting as the campaign’s targeting method.

Auto Targeting

This targeting method uses noon’s algorithms to automatically match your ads with the most relevant audience, saving you time while maximizing reach and performance.

Enter your bid amount in the provided field to proceed.

💡 Tip: Auto targeting allows you to discover new keywords. If you’re new to advertising, use this method—unless you already know the specific keywords and categories that you want to target.

Manual Targeting

This targeting method allows you to take full control of your ad reach by selecting specific keywords or categories, ensuring your campaign is shown to the most relevant audience.

Keywords Targeting

Select the keywords you want to target from the Recommended list or click on “Manual Upload” to paste a comma-separated list of keywords.

Recommended List

Click on “Exact” and/or “Phrase” to select the match type of the keyword you want to target.

The selected keywords will appear on the right.

💡Tips

Use the dropdown to sort keywords in the recommended list by popularity or performance.

Use the search bar to quickly find the keyword you are looking for.

Manual Upload

Click on “Manual Upload”; select either “Phrase” or “Exact” as the keywords’ match type; and then, enter a comma-separated keyword list (e.g., phone, case) in the text box.

The pasted keywords will appear on the right.

Keyword Match Types

Keyword Match Type	Exact	Phrase
Definition	Ads appear only when the search query exactly matches the keyword.	Ads appear when the search query contains the keyword in the same order.
Example	If the keyword "red shirt" is set as an exact match, the ad will only appear for "red shirt".	If "red shirt" is set as a phrase match, the ad may appear for any phrase containing "red shirt" in this order, such as "formal red shirt" or "dress red shirt".

Categories Targeting

Click on “Categories”. Then, click the ”+” icon to the right of the categories that you want to target.

The targeted categories will appear on the right.

Subcategories Targeting

You can target subcategories by clicking on the arrow to the left of the broad category and then clicking on the subcategory that you want to target.

💡Tip: Use the search bar to find the category you’re looking for quickly.

Refine Feature

The refine feature allows you to feature your ads on the product detail page of SKUs of specific brands.

Click on “Refine” next to the name of the category that you want to refine its targeting, then check the box next to the name(s) of your desired brand(s) and click on “Apply All”.

💡Tip: Use the search bar to find the brand you’re looking for quickly.

To bid on targets (keywords and categories), you can change the bid for each target using the provided field on the right of each target.

You can also apply bids to multiple targets by clicking on the checkboxes next to each target or “Select All”.

Then, select your desired option from the prompt (Set Recommended Bid, Set Max Recommended Bid, or Set Custom Bid) and click on “Apply”.

Bidding Tips

Targeting Type	Match Type/Category	Bidding Recommendation
Keyword Targeting	Exact Match	Bid higher or in line with recommended bids to secure high-conversion keywords.
Phrase Match	Bid in line with recommended to maintain balanced performance and broad reach.
Category Targeting	Primary Category	Bid in line with suggested bids to ensure competitive positioning.
Sub-Categories	Bid higher or in line with recommended bids to capture niche audiences effectively.

5. General Settings

Set the general settings of your campaign.

Campaign Name: Enter a unique name for your campaign in the provided field for easier identification
Select Order: Select the order of your campaign from the dropdown (this setting is available for retail partners only)
Start Date: Choose the start date for your campaign. This will be the 'Go live' date of your campaign, and you can select future dates as well
End Date: Select an end date for your campaign. For maximum benefit, select no end date to allow your campaign to run continuously
Daily Budget: Set the average amount you're willing to spend based on your campaign each day

Click on “ Launch Campaign” to launch it or click on “Save as Draft” to save it as such.