Low Bid Amount: If your bid is too low, competitors with higher bids may outrank you, increase your bid to improve visibility. Consider using placement bidding for Product Ads, to secure top-of-search placement

Low Relevance Score: if the targets you chose for your ads, and the contents of their product detail page, do not match user intent (customer search queries / browsed categories, other ads may appear, make sure to choose a relevant target as well as optimize the title and description of your product detail page

Daily Budget Exhausted: if your daily budget runs out, your ads stop showing, increase your budget to keep ads running longer

Advertised SKUs are Out of Stock: Ads pause when your SKUs are out of stock. Add in stock SKUs to keep your ads running

Select the campaign with the status "Budget Exhusated"

Locate the three dots to the right side of the campaign

Hover over the three dots and select "Edit"

In the budget details section, we recommend starting with a 40% increase on the current daily budget and modifying it based on campaign performance

Use negative keywords effectively to prevent irrelevant clicks

Check and adjust your pricing strategy as needed

If your bid price is more than 5% of your selling price of the product, preferably reduce the bid price to increase your chances of winning. Subject to competition and winning bids

Select relevant targets from keywords and categories.

Use phrase match with not more than 2 words (per target) and bid the minimum value to capture long tail search volume

Target sub-categories to improve ad effectiveness and bid higher for sub-categories

Ensure that you are running campaigns with a minimum of 7 days duration for product ads while for brand ads a minimum of 14 days duration then check the performance. as ROAS may take time.

Download the Detailed target performance report to check for good keywords/categories and further refine.

Implement negative targeting to remove unwanted spends or remove targets if they have no ROAS based on the performance report mentioned above.

Learn more about optimizing your campaigns