Selecting the appropriate targeting settings is a crucial step in creating effective Product Ads and Brand Ads campaigns. This guide walks you through the available targeting options, helping you set up campaigns with a structured and informed approach.
Targeting Methods
You can select between two primary targeting methods:
Auto Targeting
Auto targeting matches your ads with relevant targets (keywords and categories) based on your advertised products’ information, streamlining the process of campaign creation. Auto targeting is ideal for gaining insights into search trends, discovering keywords, and generating broad visibility for your products.
💡Tip : Start with auto targeting unless you know the targets you want to select.
Manual Targeting
Manual targeting provides you with greater control by allowing you to select specific keywords or categories in which you want your advertised products to appear.
Note: Up to 50 total targets (keywords, categories/subcategories) can be selected
Keyword Targeting
Keyword targeting allows you to choose the search terms for which you want your advertised products to appear on the search page.
💡Tip: Use this strategy when you know the search terms customers use to look up your products or those similar to yours.
Keyword Match Types
Keyword targeting supports two match types
Keyword Match Type | Exact | Phrase |
Definition | Ads appear only when the search query exactly matches the keyword. | Ads appear when the search query contains the keyword in the same order. |
Example | If the keyword "red shirt" is set as an exact match, the ad will only appear for "red shirt". | if "red shirt" is set as a phrase match, the ad may appear for any phrase containing "red shirt" in this order such as "formal red shirt" or "dress red shirt". |
Note: The same keyword can be targeted across both match types.
Selection Methods
Keywords can be selected through three methods:
Recommended Keywords
noon ads’ algorithm suggests keywords based on the advertised products’ information and customer search behavior on the platform. You can optimize suggestions for Sales (maximizing sales) or Awareness ( maximizing visibility) via the dropdown. Monthly search volume data, available for exact matches, helps prioritize keywords and can be sorted in ascending or descending order. You can quickly select the top 45 recommended keywords and select between match types for each keyword. To deselect all suggested targets, you can use the Deselect All button.
Keyword Explorer
The tool provides monthly search volume insights, helping you identify high-performing keywords and refine your strategy. It displays search volume buckets, showing the range of searches a keyword received in the past month. You can enter a keyword to see its search volume and receive suggestions of similar, relevant keywords. These suggestions can be sorted by search volume or relevance, enabling data-driven keyword selection for optimal campaign performance.
Manual Upload
You can input a comma-separated list of keywords directly into the text box, ensuring full customization and flexibility.
Category Targeting
Category targeting allows you to target entire product categories or subcategories, enabling your ads to appear when customers browse these categories/subcategories and in the product detail pages of product listings that appear in merch listing pages.
Select primary/broad categories to target by clicking on the plus icons next to the refine button. Narrow down your category targeting by selecting subcategories to target by clicking on the plus icons before the categories' names.
You can refine your targeting using the brand filter, allowing your ads to appear only when customers filter for a particular brand or view the product listings of that brand’s products.
You can toggle between viewing all your selected targets, your targeted keywords and targeted categories with keywords displayed in green and categories in blue for easy navigation.
Negative Targeting
Negative targeting helps refine your targeting by excluding keywords from triggering your ads, ensuring relevance and cost efficiency. You can input a comma-separated list of keywords (e.g Phone, Phone Case) to prevent your ads from showing when customers search for those keywords.
Note: This step is optional and only available for Product Ads across auto and manual targeting.
Negative Keyword Match Types
Negative targeting supports two negative keyword match types:
Negative Keyword Match Type | Exact | Phrase |
Definition | Ensures the ad does not appear for the exact search query only. | Ensures the ad does not appear for queries containing the specified phrase in the same order |
Example | Setting "black pants" as exact match prevents the ad from showing for "black pants" only. | Setting "black pants" as phrase match prevents the ad from showing for any query that contains the phrase "black pants" in this order such as "formal black pants" or "casual black pants". |
Limit per campaign | 15 | 9 |
By choosing the right targeting method during campaign creation, you ensure your ads are set up for success from the start.
Need more help? Email us at [email protected]
Our dedicated support team will answer all your questions