We're thrilled to announce that negative targeting is now available for Product Ads auto targeting in both exact or phrase match type.

To prevent your auto campaigns from appearing on irrelevant keywords, identify and negatively target underperforming keywords with low ROAS to effectively manage spending.

This allows you to focus your budget on high-performing keywords and maximize advertising potential. We trust that this new feature will help optimize auto-campaigns for better results.

Step 1. Identify low ROAS keywords by looking for them in the performance page of your campaigns

Step 2. Add these keywords during the negative targeting step of your campaign creation, there can be an utmost of 15 negative exact match targets and 9 negative phrase match targets

Step 3. Save your budget and utilize it on better performing keywords by avoiding unwanted keywords through negative targeting

Explore further on Ad Manager or email us at [email protected] for any inquiries.