Note: You must be a registered noon Partner to create self-serve ad campaigns using Ad Manager.

Click on “Create Campaign” at the top right of the Campaigns Page.

Select “Product Ads”, then click on “ Select & Continue”.

You will be presented with a single page to set your campaign settings and launch it when done.

Note: If you see a Seller Selection section before the Product Selection section, please select the Partner IDs of the sellers whose products you want to advertise. This section is available for a select few partners.

1. Product Selection

Select the products you want to advertise in this campaign through Manual Selection or Bulk Upload.

Manual Selection

Click on the “+” icon to the right of the SKUs you want to advertise.

The selected products will appear on the right.

Bulk Upload

Click on “Bulk Upload” to select multiple SKUs in bulk in two ways: CSV File Upload or Copy & Paste.

File Upload

Drag and drop or select a CSV or Excel file to upload it.

The selected SKUs will appear on the right once the upload is completed.

💡 Tip: Download the Sample Bulk SKU Template for further assistance.

Copy and Paste SKUs

Enter SKUs separated by commas, spaces, or new lines (e.g., Z01JSCL, SLSISO). The selected SKUs will appear on the right.

💡Tips:

Narrow down your selections by filtering for Sellers and Brands or using the search bar to find the SKU you’re looking for quickly.

Advertise products of the same category/subcategory/ type/ price range in the same campaign for optimal performance. Learn more

Notes:

The maximum number of products you can advertise in one product ads campaign is 50. You can create more campaigns to advertise more products
Filter availability depends on the type of advertiser

2. Targeting

Choose either Auto Targeting or Manual Targeting as the campaign’s targeting method.

Auto Targeting

This targeting method uses noon’s algorithms to automatically match your ads with the most relevant audience, saving you time while maximizing reach and performance.

Enter your bid amount in the provided field to proceed.

💡 Tip: Auto targeting allows you to discover new keywords. If you’re new to advertising, use this method—unless you already know the specific keywords and categories that you want to target.

Manual Targeting

This targeting method allows you to take full control of your ad reach by selecting specific keywords or categories, ensuring your campaign is shown to the most relevant audience.

Keywords Targeting

Select the keywords you want to target from the Recommended list or click on “Manual Upload” to paste a comma-separated list of keywords.

Recommended List

Click on “Exact” and/or “Phrase” to select the match type of the keyword you want to target.

The selected keywords will appear on the right.

💡Tips

Use the dropdown to sort keywords in the recommended list by popularity or performance.

Use the search bar to quickly find the keyword you are looking for.

Manual Upload

Click on “Manual Upload”; select either “Phrase” or “Exact” as the keywords’ match type; and then, enter a comma-separated keyword list (e.g., phone, case) in the text box.

The pasted keywords will appear on the right.

Keyword Match Types

Keyword Match Type	Exact	Phrase
Definition	Ads appear only when the search query exactly matches the keyword.	Ads appear when the search query contains the keyword in the same order.
Example	If the keyword "red shirt" is set as an exact match, the ad will only appear for "red shirt".	If "red shirt" is set as a phrase match, the ad may appear for any phrase containing "red shirt" in this order, such as "formal red shirt" or "dress red shirt".

Categories Targeting

Click on “Categories”. Then, click the ”+” icon to the right of the categories that you want to target.

The targeted categories will appear on the right.

Subcategories Targeting

You can target subcategories by clicking on the arrow to the left of the broad category and then clicking on the subcategory that you want to target.

💡Tip: Use the search bar to find the category you’re looking for quickly.

Refine Feature

The refine feature allows you to feature your ads on the product detail page of SKUs of specific brands.

Click on “Refine” next to the name of the category that you want to refine its targeting, then check the box next to the name(s) of your desired brand(s) and click on “Apply All”. Learn more about Campaign targeting by clicking here.

💡Tip: Use the search bar to quickly find the brand you’re looking for.

To bid on targets (keywords and categories), you can change the bid for each target using the provided field on the right of each target.

You can also apply bids to multiple targets by clicking on the checkboxes next to each target or “Select All”.

Then, select your desired option from the prompt ( Set Recommended Bid, Set Max Recommended Bid, or Set Custom Bid) and click on “Apply”.

Bidding Tips

Targeting Type	Match Type/Category	Bidding Recommendation
Keyword Targeting	Exact Match	Bid higher or in line with recommended bids to secure high-conversion keywords.
	Phrase Match	Bid in line with recommended to maintain balanced performance and broad reach.
Category Targeting	Primary Category	Bid in line with suggested bids to ensure competitive positioning.
	Sub-Categories	Bid higher or in line with recommended bids to capture niche audiences effectively.

Learn more about campaign bidding by clicking here.

3. Negative Targeting (Optional)

This setting allows you to exclude specific keywords to avoid showing your ads to irrelevant users. Click on the downward arrow to enable it.

Select either “Phrase” or “Exact” as the negative keywords match type.

Note: You can have up to 15 exact negative targets and 9 phrase targets

Enter a comma-separated keyword list (e.g., Headphones, Earbuds, AirPods). The selected negative keywords will appear on the right.

Negative Keyword Match Types

Negative Keyword Match Type	Exact	Phrase
Definition	Ensures the ad does not appear for the exact search query only.	Ensures the ad does not appear for queries containing the specified phrase in the same order.
Example	Setting "black pants" as an exact match prevents the ad from showing for "black pants" only.	Setting"black pants" as a phrase match prevents the ad from showing for any query that contains the phrase "black pants" in this order such as "formal black pants" or "casual black pants".

4. Top of Search Placement Bidding (Optional)

This setting allows you to boost your chance of being on top of the search page with bid adjustments. Increase your bids by up to 900% to compete for top of search placements across all targeted keywords.

Enter the percentage you want to increase your bids by in the provided field.

💡Tip: Start with a 100% bid adjustment and increase it based on campaign performance.

5. General Settings

Set the general settings of your campaign.

Campaign Name: Enter a unique name for your campaign in the provided field for easier identification
Select Order: Select the order of your campaign from the dropdown (this setting is available for retail partners only. Learn more)
Start Date: Choose the start date for your campaign. This will be the 'Go live' date of your campaign, and you can select future dates as well
End Date: Select an end date for your campaign. For maximum benefit, select no end date to allow your campaign to run continuously
Daily Budget: Set the average amount you're willing to spend based on your campaign each day. Learn more