Setting up your campaign in Ad Manager is a straightforward process. By following these simple steps, you can easily create and launch your first campaign. Let’s dive in:
1. Access Ad Manager
To get started log in to Seller Lab
Once logged in:
Click on the side menu button
Select Ads and Promotions
Select Ad Manager
2. Choose your Campaign Ad Type
In the Main Campaigns dashboard, click the Create Campaign button at the top right of the screen. You'll be prompted to choose your Campaign Ad Type; select Product Ads.
3. General Information
Here, choose the product ads option
and then provide all the essential details for your campaign
Campaign Name: Enter a unique name for your campaign in the provided field for easier identification
Start Date: Choose the start date for your campaign. This will be the 'Go live' date of your campaign, and you can select future dates as well
End Date: Select an end date for your campaign. For maximum benefit, we recommend having no end date which is selected by default to allow your campaign to run continuously
Maximum Budget: Set the maximum amount you're willing to spend based on the selected frequency which is set to daily by default
4. Product Selection
Choose which products you want to advertise:
Select SKUs: Choose products individually from your list, or bulk upload up to 20 SKUs
💡Tip: Group similar products (e.g., smart TVs or power banks)in separate campaigns.
5. Targeting Methods
Now, select between two targeting methods.
Auto Targeting
Your ads will automatically match with the most relevant categories and keywords.
💡Tip: Select this targeting type if you are a new advertiser.
Enter the bid amount (Maximum amount you're willing to pay per click)
Manual Targeting
It provides you with greater control by allowing you to select specific targets (keywords or categories) for which you want your advertised products to appear. This enables you to set a different bid amount for each selected target.
Keyword Targeting:
Choose keywords from our recommended tab. Alternatively, you can enter keywords you want to target for the campaign
Category Targeting:
Select relevant product categories and subcategories for which you want your advertised products to appear when customers browse them
💡Tip
Bid within the suggested bid range for each target
Bid higher than the suggested bid range if the target is a priority.
6. Placement Bidding (Optional)
In this step, you can enter the percentage that will increase your bids across all targeted keywords to acquire the top of search placement. For example, a 100% adjustment turns a 1 AED bid into 2 AED for top search placement. We recommend starting with a 100% bid adjustment and adjusting the percentage based on campaign performance.
7. Negative Targeting (Optional)
Negative Targeting allows you to exclude certain keywords from your campaign, ensuring that your ads are not shown to irrelevant audiences. This helps you avoid wasting your budget on clicks that are unlikely to convert.
8. Summary
Simply click on “Save & Launch”, to activate your campaign in real time, or if you require more time before launching, you can save the campaign as a draft by clicking on “Save as Draft”.
Need more help? Email us at [email protected]m
Our dedicated support team will answer all your questions