Campaign reports allow you to analyze your campaigns' performance by providing key performance metrics in a downloadable and easy-to-use Excel format.
How to download Individual campaign reports
Using the date range filter, select the date range for which you want the data in the report to be aggregated across
Identify the campaign for which you need a report, click on the three-dot icon Actions Menu on the right side of the campaign row, hover over Export, then choose the type of report you want to download.
Additionally, the Export Data button on any campaign’s performance page allows you to download campaign reports.
From the dropdown menu, select the desired report type:
Campaign Overview Report: Provides you with a summary of your campaign's performance as well as a breakdown by SKU, Target, and Placement
Campaign Queries Report: Allows you to discover new targets for your campaign by providing you with a breakdown of its performance across advertised SKUs per Query (actual keyword customers entered and category they browsed to find your ads)
Select the campaigns using the checkboxes on the left, then click Export Data and choose the report type you need. After selecting them, they will be downloaded automatically for individual or bulk campaigns in XLS format.
Note: Only the Campaign Overview Report can be downloaded for Bulk Campaigns
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