HomeBox successfully leveraged the power of our Display Ads solution, securing the ultimate placements on our homepage and category landing pages. This strategic positioning has not only guaranteed brand awareness but also significantly enhanced product visibility, ultimately leading to increased sales.
The results speak for themselves, with HomeBox achieving an impressive Return on Advertising Spend (ROAS) of 15 and a remarkable 52% increase in sales compared to the off-campaign period, alongside a 46% rise in units sold during the same timeframe. These metrics highlight the effectiveness of targeted advertising and the importance of premium ad slots in driving business growth.
Debayan Sarkar, the Marketing Manager at HomeBox, shared his insights on the collaboration:
“The noon ads team has been a key contributor to HomeBox's marketplace business. With their strategic approach, we're able to reach the right target group and optimize our ROAS, which has ultimately driven growth in our sales and profitability.”
This partnership exemplifies how leveraging advanced advertising solutions can lead to substantial business outcomes. By focusing on strategic placements and understanding market dynamics, HomeBox was able to capitalize on opportunities to maximize its reach and impact on noon.