The overcharge report lists the days in which there was an overcharge and their associated daily budget, total spends, and real spends of the selected campaign as per the filtered date range that was selected before downloading it.
Why does an Overcharge happen?
Overcharge occurs when spends exceeds the daily budget by more than 15% or when invalid clicks or impressions are detected. Invalid clicks, caused by non-genuine interactions, affect Product Ads and Brand Ads, which are CPC-based. Invalid impressions, resulting from users repeatedly refreshing the page, impact Display Ads, which are CPM-based. noon ads has advanced systems in place to detect and filter invalid activity.
Overcharge Report
What It Provides | How It Is Used |
Lists days with overcharges, daily budget, total spend, and real spend. | Helps identify overcharges and investigate budget issues. |
Column Breakdown
Column | Description |
Date | The specific date when an overcharge occurred. |
Daily Budget | The budget that was set for that particular day. |
Total Spend | The amount registered as spent for the day. |
Real Spend | The actual amount that should have been spent. |
Overcharge Amount | The excess amount spent beyond the budget (Total Spend - Real Spend). |
How can I calculate the overcharge?
Subtract the real spends column from the total spends column.
Example :
Total Spends = 100
Real Spends = 95
Overcharge = Total Spends - Real Spends = 100 - 95 =5
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