Understanding the Charging Model
What Is the Charging Model on noon ads?
We offer three self-serve ad solutions: Product Ads, Brand Ads, and Display Ads.
Product Ads and Brand Ads are Pay-Per-Click (PPC) campaigns which means for each click on your ad, you will be charged based on the bid you added for the keyword.
Example: if you bid 0.3 AED for the keyword “smartphone” and a customer searches for “smartphone” and your advertised product is clicked on by the customer, you will be charged 0.3 AED.
Display Ads fall under the Cost-Per-Mile (CPM) model (Cost per 1000 Impressions). An impression is a view. Therefore, for each 1000 views, you will be charged the bid you set.
Example: if you bid 5 AED as CPM for a Display Ads campaign and the ad achieved 2000 Impressions, you will be charged 10 AED (2000/1000 X 5).
What Is the Daily Budget?
The daily budget is the average amount of money you're willing to spend on your campaign each day. Learn more about how the daily budget works.
What is a Bid?
A bid is the maximum amount you are willing to pay for a click on your ad, whether you choose Auto Targeting or Manual Targeting. It determines how much you will be charged when a user clicks on your ad.
Auto Targeting: The same bid amount applies to all keywords selected by the system
Manual Targeting: You set individual bid amounts for each target You are charged based on the bid assigned to the specific target that triggered the ad click
Is There a Maximum Limit to Spend on Ads?
Each advertiser has spends limit to avoid spending on ads excessively. Once you clear any utilized amount of your spends limit, the utilization meter will reset. The more you spend and the more you clear your invoices, the limit will automatically increase.
Overcharges
If My Ad Is Receiving Repetitive Clicks, Wll I Still Be Charged?
We have built an intelligent system that invalidates any unwanted clicks on your ad. We call this an Overcharge. Overcharges are deducted from the final campaign spends. You can export an overcharge report from the ad manager by selecting the date range you want, selecting the campaign, then pressing on the 3 dots on the far right, and clicking on export overcharge report.
I Exported the Overcharge Report; How Can I Analyze It?
In the overcharge report, total spends shows the campaign's expenditure on a given date, while real spends reflect the actual amount spent. The difference between them is the overcharge amount.
Statements and Billing
How Will I Be Billed for My Campaigns?
For Marketplace Sellers
We issue the financial statements on a weekly basis every Wednesday. Each statement covers your weekly advertising spends which covers the advertising spends from Wednesday to Tuesday every week. The system automatically calculates your daily spends and the week’s cost will be billed every Wednesday.
For Retail Partners
We allow monthly statements for select advertisers using different payment methods such as wire bank transfers. Each campaign should be mapped to an order, and for each order, we issue monthly statements based on the monthly spends of the active campaigns within a particular order. For more information on how to create an order, check the order flow guide.
I Paused A Campaign; Why Am I Being Charged?
You will be charged for any unbilled amounts.
Example: Suppose your last statement was issued on Wednesday and your campaign continues running. In that case, pausing the campaign on Friday means you will be charged for any spend incurred between Wednesday and Friday. This charge will appear on your next statement.
How can I pay for my advertising fees?
Like any other business costs, the advertising fees are automatically deducted from your weekly revenues (payable). If revenues can’t cover all the fees (including the advertising costs), you will have a negative balance for unpaid amounts. In this case, you can manually do a wire bank transfer to noon’s bank account to clear any outstanding balance. Once you transfer the amount, please share the bank receipt in an email to [email protected] to validate the payment
What is a Promotional Credit?
Promotional credits are virtual funds granted to sellers, enabling them to run ads across all three ad types we offer. These credits may be provided for various occasions, such as onboarding or special promotions. As long as you have a sufficient balance of promotional credits, any ad spend will be deducted from these credits first, ensuring you are not charged until the balance is fully used.
Do the Ad Manager Dashboard Spends Reflect Deductions for Promo Credits and Overcharges?
The spends reported on the ad manager dashboard are the total spends for the time period you selected on the date filter before deducting any overcharges or promo credits.
Can I Pay My Negative Outstanding Balance Using a Debit or Credit Card?
Currently, we only support wire bank transfers as a manual method for clearing any negative dues.
Need more help? Email us at [email protected]
Our dedicated support team will answer all your questions