We offer three self-serve ad solutions: Product Ads, Brand Ads, and Display Ads

Product Ads and Brand Ads are Pay-Per-Click (PPC) campaigns which means for each click on your ad, you will be charged based on the bid you added for the keyword. For example, if you bid AED 0.3 for the keyword “smartphone” and a customer searches for “smartphone” and your advertised product is clicked on by the customer, you will be charged AED 0.3.

Display Ads fall under the Cost-Per-Mile (CPM) model (Cost per 1000 Impressions). An impression is a view. Therefore, for each 1000 views, you will be charged the bid you set. For example, if you bid AED 5 as CPM for Display Ad and the ad achieved 2000 Impressions, you will be charged AED 10 (2000/1000 X 5).

The daily budget is your daily spends cap that the campaign will adhere to. It resets on the following day (ideally at midnight). For example, if you set your campaign daily budget to AED 15, your campaign generally won’t spend more than AED 15 on any given day.

A bid is the maximum amount you are willing to pay for a click on your ad, whether you choose Auto Targeting or Manual Targeting. It determines how much you will be charged when a user clicks on your ad.

Each advertiser has spends limit to avoid spending on ads excessively. Once you clear any utilized amount of your spends limit, the utilization meter will reset. The more you spend and the more you clear your invoices, the limit will automatically increase.

We have built an intelligent system that invalidates any unwanted clicks on your ad. We call this an Overcharge. Overcharges are deducted from the final campaign spends. You can export an overcharge report from the ad manager by selecting the date range you want, selecting the campaign, then pressing on the 3 dots on the far right, and clicking on export overcharge report.

In the overcharge report, total spends shows the campaign's expenditure on a given date, while real spends reflect the actual amount spent. The difference between them is the overcharge amount.

We issue the financial statements on a weekly basis every Wednesday. Each statement covers your weekly advertising spends which covers the advertising spends from Wednesday to Tuesday every week. The system automatically calculates your daily spends and the week’s cost will be billed every Wednesday.

We allow monthly statements for select advertisers with different payment methods such as wire bank transfers. Each campaign should be mapped to order, and for each order, we issue monthly statements based on the monthly spends of the active campaigns within a particular order. For more information on how to create an order, check the order flow guide.

You will be charged for any unbilled amounts. For example, suppose your last statement was issued on Wednesday and your campaign continues running. In that case, pausing the campaign on Friday means you will be charged for any spend incurred between Wednesday and Friday. This charge will appear on your next statement.

Like any other business costs, the advertising fees are automatically deducted from your weekly revenues (payable). If revenues can’t cover all the fees (including the advertising costs), you will have a negative balance for unpaid amounts. In this case, you can manually do a wire bank transfer to noon’s bank account to clear any outstanding balance. Once you transfer the amount, please share the bank receipt in an email to [email protected] to validate the payment

Promotional credits are virtual funds granted to sellers, enabling them to run ads across all three ad types we offer. These credits may be provided for various occasions, such as onboarding or special promotions. As long as you have a sufficient balance of promotional credits, any ad spend will be deducted from these credits first, ensuring you are not charged until the balance is fully used.

The spends reported on the ad manager dashboard are the total spends for the time period you selected on the date filter before deducting any overcharges or promo credits.

Currently, we only support wire bank transfers as a manual method for clearing any negative dues.