The detailed targeting performance report contains performance metrics broken down by Customer Search Term /Child Category.

Note: This report is not available for display ads.

Report Name	What It Provides	Why Is It Used
Detailed Target Performance Report	Lists performance metrics (Views, Clicks, Sales, Spend, ROAS) for each customer search term or child category.	Helps discover new targets, identifies high-performing targets and optimizes bids.

Column Breakdown

Column	Description
Campaign Name	The name of the campaign the targeting report belongs to.
Start Time	The date and time the campaign started.
End Time	The date and time the campaign ended.
Customer Search Term / Child Category	The actual search term or category being targeted.
Views	The number of times the ad was shown for each target.
Clicks	The number of clicks on the ad for each target.
CTR	Click-through rate (Clicks / Views * 100) for each target.
Sales	The number of sales attributed to this to each target.
Spend	The total cost spent on each target.
ROAS	Return on Ad Spend (Sales Revenue / Spend) for each target.

Note The report lists out metrics as per the filtered date range that is selected before downloading it.

Analysis Tips for Different Campaign Types

The steps involved in the analysis of the report differ depending on the targeting method of the campaign.

Examine the "detailed target performance" report after 10-15 days of running a campaign
Increase bids for high-performing targets that show strong CTR, conversions and ROAS

Lower bids for underperforming targets that consume budget with low conversion rates
Segment high-performing search terms to be used in a manual targeting campaign
Create a new manual Broad Category/ Phrase Match campaign with refined keywords/categories, select the relevant SKUs, set an optimal bid and launch

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