This guide covers campaign naming and date configurations for effective ad management.

The campaign name is an internal identifier used to track and organize campaigns in the Ad Manager. It will not appear in your ads or be visible to customers. To maintain consistency and clarity, follow the naming convention: Brand Name Product Family | Month | Targeting Type. For example, use names like Brand Name TV | November | Auto Targeting.

The start date defines when your campaign will begin running. Using the date range picker, you can either select the current date for immediate launch or a future date to schedule the campaign in advance. The date range picker allows you to navigate through days, months or years seamlessly, enabling precise planning based on your promotional calendar.

The end date determines when your campaign will stop running.

💡Tip: Keep the “No end date” option selected to allow your campaign to run continuously, ensuring consistent visibility.

However, for campaigns with defined objectives or seasonal timeframes, a fixed end date can be selected using the date range picker.

This structured setup ensures that your campaigns are organized and aligned with your advertising goals.