This guide covers campaign naming, budget setting, and date configurations for effective ad management.

The campaign name is an internal identifier used to track and organize campaigns in the Ad Manager. It will not appear in your ads or be visible to customers. To maintain consistency and clarity, follow the naming convention: Brand Name Product Family | Month | Targeting Type. For example, use names like Brand Name TV | November | Auto Targeting.

The daily budget is the amount you’re willing to spend on your campaign each day. It serves as an indicative amount rather than a hard threshold. On high-traffic days, actual spending may exceed the set budget by 10–15% due to multiple users engaging with the same ad. This flexibility helps maximize ad visibility and ensures optimal use of your advertising spend. For example, if you set a daily budget of 100, you might spend up to 115 on high-traffic days.

The start date defines when your campaign will begin running. Using the date range picker, you can either select the current date for immediate launch or a future date to schedule the campaign in advance. The date range picker allows you to navigate through days, months or years seamlessly, enabling precise planning based on your promotional calendar.

The end date determines when your campaign will stop running.

💡Tip: Keep the “No end date” option selected to allow your campaign to run continuously, ensuring consistent visibility.

However, for campaigns with defined objectives or seasonal timeframes, a fixed end date can be selected using the date range picker.

This structured setup ensures that your campaigns are organized, budgeted appropriately, and aligned with your advertising goals.