Note: The Shared Budget Flow is not available for Retail Partners. Refer to the Order Flow Guide if you are a Retail Partner.
The Shared Budget Flow allows advertisers to allocate a single budget across multiple campaigns, simplifying budget management and improving control over ad spend.
Budgets Page
The Budgets Page allows advertisers to create a Shared Budget that distributes funds dynamically across campaigns based on performance and pacing settings.
Accessing the Budgets Page
From the Campaigns Page on Ad Manager, navigate to the "Budgets Page" in the left-hand menu.
This page provides an overview of all budgets, including total allocation, remaining funds, and key performance metrics.
Understanding the Budgets Page
The table below outlines the name and description of the Total Budget table columns.
Column Name | Column Description |
Budget Name | The name assigned to the budget. |
Total Budget | The total amount allocated to the budget |
Frequency | The budget renewal cycle (Daily, Weekly, Monthly). |
Remaining Budget | The available budget after campaign spend. |
Total Spends | The total amount spent from this budget across campaigns. |
Revenue | The total revenue generated from campaigns under this budget. |
ROAS | Return on Ad Spend (Revenue / Total Spend) for this budget. |
Campaigns | The number of campaigns assigned to this budget. |
Views | The total number of impressions generated by campaigns under this budget. |
Clicks | The total number of clicks generated by campaigns under this budget. |
CTR | Click-Through Rate (Clicks / Views) for campaigns in this budget. |
ATC | Total number of Add-to-Cart actions driven by campaigns under this budget. |
Orders | The number of purchases attributed to campaigns within this budget. |
Actions | Click “Edit” to modify the budget settings. |
Note
Budget Page data updates hourly, and appears as per today’s date by default, but can be adjusted to display data as per the filtered date range you select using the calendar dropdown
Currency data appears in the local currency of the account
Creating a New Budget
To create a new budget:
Click on Create Budget in the top-right corner
2. Enter a Budget Name
3. Select a Budget Frequency, which determines how often a budget resets as per the calendar:
Daily: Resets every day
Weekly: Resets every week
Monthly: Resets every month
4. Enter the Total Budget Amount
5. If a weekly or monthly budget frequency is selected, choose a Budget Spending Policy:
Accelerated: Spends the budget as quickly as possible to capture immediate traffic spikes
Pacing: Spreads the budget evenly across the selected period for consistent campaign delivery
Note: Daily budgets are set to an accelerated policy by default which cannot be changed.
6. Click "Create Budget" to finalize
Editing an Existing Budget
Find the budget you want to edit
Click “Edit” in the "Actions" column
3. Modify the budget amount, frequency, or spending policy as needed
4. Click “Save Changes” to apply the updates
Note: Changes will take effect moving forward but will not impact past campaign performance.
Assigning a Shared Budget to a Campaign
After creating a Budget, advertisers can assign it to a campaign during campaign creation:
In the “General Info” step of campaign creation, go to the “Budget Details” section
Select “Shared Budget” instead of “Campaign Budget”
3. Choose an existing Shared Budget from the dropdown list
4. Click “Save & Next” to proceed with the campaign setup
This allows multiple campaigns to use a single budget, ensuring efficient allocation and spend control.
Note: Shared Budgets are not available for Display Ads.
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