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Daily Budget Has Been Updated

Updated over a month ago

What’s Changing?

We are introducing a better way to use your daily budget. Now, leftover budgets from previous days will carry over to future days.

Is There Anything I Need To Do?

No, you do not need to do anything from your side. This article will detail the changes that will happen on the Ad Manager for your reference.

How Does This Help Me?

The updated budget setting helps you use your money better. Instead of wasting budget that you don't spend on slow days, it adds the unused budget to busy days when there is more traffic on the platform. This way, your ads stay active even when demand is high. Learn more about how the daily budget works

Migration Plan

Phase 1 — Beginning March 25, 2025

Phase 2 — Beginning April 8, 2025

  • All campaigns (new and existing) will be migrated to the new budget setting

  • Budgets for monthly campaigns will be divided by 30 and shown accordingly

Example: A campaign with a 3000 AED monthly budget will be shown as a campaign with a 100 AED daily budget on the Ad Manager.

  • Budgets for weekly campaigns will be divided by 7 and shown accordingly

Example: A campaign with a 700 AED weekly budget will be shown as a campaign with a 100 AED daily budget on the Ad Manager.

Changes in the Ad Manager during Phase 1

Campaign Creation UI Updates

New campaigns will no longer have the option to select the frequency (daily, weekly, monthly). The new budget setting will be applied by default.

Existing campaigns will retain their current budget settings until migration.

Campaign Dashboard Updates

  • Campaigns using the updated budget setting will show an icon so that you can easily identify them

  • Existing campaigns will display their current budget frequency (daily, weekly, or monthly) until migration is complete

Frequently Asked Questions


What ad types will be affected by this change?

Product Ads and Brand Ads will be affected by this change.


Can I opt out of the new update?

No, you cannot opt out of the update. However, the update helps you use your daily budget better by moving unused budget from slow days to busy days with more traffic.


Will there be any changes to the shared budget flow?

No, the shared budget flow will remain as it is.


Need more help? Email us at [email protected]m

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