Your daily budget is the average amount you want to spend each day. If you don’t use your full budget on a slow day, the extra amount moves to a busier day when there is more traffic, but your campaign will never spend more than twice your daily budget in one day. This helps keep your ads running when more people are shopping on noon while making sure your total spending stays close to your planned budget.
Example: The following chart shows what your spends could look like if you have a daily budget of 20 AED. Spends might vary depending on traffic, but they will not go beyond 40 AED on any day, and by the end of the month, the average spend would be 20 AED.
Frequently Asked Questions
Will my campaign spend more than my set daily budget?
Will my campaign spend more than my set daily budget?
Your campaigns will spend more than your daily budget if there is an unused amount from previous days. In any case, you will never spend more than double your daily budget on a given day.
How does the daily budget work for a fixed-duration campaign?
How does the daily budget work for a fixed-duration campaign?
Fixed-duration campaigns will have a set total budget according to the campaign duration.
Example: If you have a campaign that will be live for 10 days and has a daily budget of 20 AED, the campaign will not spend more than 200 AED throughout its duration.
What happens if I change my budget?
What happens if I change my budget?
If you increase your budget, the change will happen immediately, raising the total campaign budget. Spending for the rest of the month will be capped at: (New daily budget × remaining days) + total spend so far.
Example: If your initial daily budget was 20 AED and you spent 100 AED over the first 20 days, then increased your budget to 30 AED for the last 10 days, your maximum monthly spend would be: 100 AED + (30 AED × 10) = 400 AED.
If you decrease your budget, the updated budget will apply starting the next day. If the new budget is lower than what has already been spent on the current day, the campaign will stop running immediately, and resume on the next day.
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