What is Dynamic Bidding (Down Only)?
What is Dynamic Bidding (Down Only)?
Dynamic Bidding (Down Only) is a bidding feature for Product Ads that helps you save on ad spend while staying competitive. You set the maximum bid you’re willing to pay per click, and noon’s system automatically lowers your bid in real time when it detects lower competition or a lower likelihood of conversion.
You will never be charged more than your maximum bid.
How is Dynamic Bidding different from Fixed Bidding?
How is Dynamic Bidding different from Fixed Bidding?
With Fixed Bidding, your bid stays the same for every auction, regardless of competition or conversion likelihood.
With Dynamic Bidding (Down Only):
Your bid can be reduced automatically
This helps you avoid overpaying for lower-value clicks
Your budget is used more efficiently
In short:
Fixed Bidding = full manual control, no adjustments
Dynamic Bidding (Down Only) = cost efficiency with automatic savings
How does Dynamic Bidding (Down Only) work?
How does Dynamic Bidding (Down Only) work?
It works in three simple steps:
You set the maximum amount you’re willing to pay for a click.
The system evaluates each auction in real time.
If competition is low or a click is less likely to convert, your bid is automatically lowered.
This helps stretch your daily budget so it can last longer throughout the day.
Will Dynamic Bidding ever increase my bid?
Will Dynamic Bidding ever increase my bid?
No. Dynamic Bidding (Down Only) only lowers bids. Your bid will never exceed the maximum bid you set.
What is a Maximum Bid?
What is a Maximum Bid?
Your Maximum Bid is the highest amount you’re willing to pay per click.
It acts as a safety cap:
The system can bid below this amount
It will never bid above it
Do I pay my maximum bid for every click?
Do I pay my maximum bid for every click?
No. Your maximum bid is not what you always pay.
You are charged the actual bid at the time of the click, which is often lower than your maximum bid when Dynamic Bidding is enabled.
What are the benefits of using Dynamic Bidding (Down Only)?
What are the benefits of using Dynamic Bidding (Down Only)?
Dynamic Bidding helps you:
Avoid overpaying for lower-value clicks
Use your budget more efficiently
Improve cost control and ROAS
Spend less time manually adjusting bids
Who should use Dynamic Bidding (Down Only)?
Who should use Dynamic Bidding (Down Only)?
Dynamic Bidding works best for:
New advertisers
Performance-driven campaigns
Conservative or efficiency-focused budgets
Advertisers who want automated optimization
Is Dynamic Bidding available for all campaigns?
Is Dynamic Bidding available for all campaigns?
No. Dynamic Bidding (Down Only) is currently available for:
Product Ads
Auto Targeting campaigns only
It is not available for Manual Targeting campaigns.
Can I use Dynamic Bidding with Manual Targeting?
Can I use Dynamic Bidding with Manual Targeting?
No. Dynamic Bidding (Down Only) works only with Auto Targeting. If you want to use manual keywords or categories, you’ll need to use Fixed Bidding instead.
How do I enable Dynamic Bidding?
How do I enable Dynamic Bidding?
You can enable it when creating a new campaign or by editing an existing one.
How do I enable Dynamic Bidding on a new campaign?
How do I enable Dynamic Bidding on a new campaign?
Go to Ads Manager
Click Create Campaign
Choose Product Ads
Under Bidding Strategy, select Dynamic Bidding (Down Only)
Enter your maximum bid per click
Can I enable Dynamic Bidding on existing campaigns?
Can I enable Dynamic Bidding on existing campaigns?
Yes. You can apply Dynamic Bidding to any existing Auto Targeting – Product Ads campaign by clicking Edit and selecting Dynamic Bidding (Down Only) in the bidding section.
What is Auto Targeting?
What is Auto Targeting?
Auto Targeting uses noon’s data and algorithms to automatically match your ads with relevant shoppers based on:
Shopper behavior
Search activityProduct relevance
You don’t manually choose keywords or categories. Instead, the system automatically determines keyword and category placements where your ads can appear.
How does bidding work with Auto Targeting?
How does bidding work with Auto Targeting?
With Auto Targeting, you can choose how to set your bids, depending on your preference:
You can set one single bid that applies across all placements, or
You can choose Bid by Placement to set different bids for:
Keyword placements, which show your ad on relevant search terms
Category placements, which show your ad on browse pages, product detail pages, and the cart for similar products
When Dynamic Bidding (Down Only) is enabled:
Your bids act as maximum bid limits
The system may lower your bid in real time when competition is lower
Your bid will never exceed the amount you set (per placement or overall)
You are only charged when someone clicks on your ad.
Is there a minimum bid requirement?
Is there a minimum bid requirement?
Yes. The minimum bid is 0.25 AED.
How should I choose my maximum bid?
How should I choose my maximum bid?
Choose a maximum bid based on:
What you’re comfortable paying if the click converts
How competitive your category is
Your performance goals (visibility vs. efficiency)
A higher maximum bid helps you compete for top-performing placements, while Dynamic Bidding helps control costs.
Does Dynamic Bidding help my budget last longer?
Does Dynamic Bidding help my budget last longer?
Yes. By lowering bids when competition is low, Dynamic Bidding helps:
Reduce unnecessary spending
Stretch your daily budget
Maintain delivery throughout the day
Do I need to monitor or adjust bids frequently?
Do I need to monitor or adjust bids frequently?
No. Dynamic Bidding reduces the need for frequent manual bid adjustments, allowing you to focus on growing your business while the system optimizes costs in the background.
Where can I see the results of Dynamic Bidding?
Where can I see the results of Dynamic Bidding?
You can track performance from your Ads Manager dashboard, including:
Spend
Revenue
ROAS
Orders
CTR
Views
Clicks
ATC
eCPC
Need more help? Email us at [email protected]
Our dedicated support team will answer all your questions